Privacy Policy

Effective Date: August 6, 2025
Last Updated: August 6, 2025

Introduction

Pet-Trax ("we," "our," or "us") operates the pet-trax.com website and related services (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using Pet-Trax, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information You Provide

• Account Information: Name, email address, and password
• Contact Information: Phone number (optional for SMS notifications)
• Pet Information: Pet names, species\breed, age, temperament, medical needs, and uploaded photos
• Communication Preferences: Email, SMS, and push notification settings

Automatically Collected Information

• Usage Data: Pages visited, features used, and interaction patterns
• Device Information: Browser type, operating system, and device identifiers
• Cookies and Tracking: Session data and website analytics

QR Code Scan Data

• Scan Logs: Timestamp, general location if provided, and device information when QR codes are scanned
• Anonymous Analytics: Aggregate scan statistics for service improvement

How We Use Your Information

Primary Uses

• Pet Recovery Service: Connect lost pets with their owners through QR code scanning
• Account Management: Maintain your account and provide customer support
• Notifications: Send alerts about pet scans, account updates, and service announcements
• Service Improvement: Analyze usage patterns to enhance our features and reliability

Communication

• Emergency Alerts: Immediate notifications when your pet's QR code is scanned
• Account Notifications: Security alerts, password resets, and account status updates
• Service Updates: Important changes to our terms, privacy policy, or features

SMS and Email Communications

Consent

• SMS Notifications: Explicit opt-in required during account setup or settings update
• Email Communications: Automatic for account-related messages; marketing emails require opt-in
• Push Notifications: Browser-level permission required

Opt-Out Options

• SMS: Reply "STOP" to any SMS or update preferences in account settings
• Email: Use unsubscribe links or update preferences in account settings
• Push Notifications: Manage through browser settings or account preferences

Message and data rates may apply for SMS services. Frequency varies based on your notification preferences.

Data Protection and Security

Security Measures

• Encryption: All data transmitted using TLS/SSL encryption
• Password Protection: Secure password hashing using industry standards
• Access Controls: Restricted access to personal data on a need-to-know basis
• Regular Security Audits: Ongoing security assessments and improvements

Data Location

Your data is stored on secure servers in data centers with appropriate physical and digital security measures.

Your Privacy Rights

Access and Control

• View Your Data: Access all personal information we have about you
• Update Information: Modify your account details and preferences at any time
• Delete Data: Request complete account deletion
• Data Portability: Request a copy of your data in a portable format

Regional Rights

Depending on your location, you may have additional rights under laws such as GDPR, CCPA, or other privacy regulations.

Children's Privacy

Pet-Trax is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it immediately.

Third-Party Services

We use the following trusted third-party services to operate Pet-Trax:

Communication Services

• Mailgun: Email delivery and management
• Twilio: SMS messaging services

Payment Processing

• Stripe: Secure payment processing for premium subscriptions
• Payment information is processed directly by Stripe and not stored on our servers

Infrastructure and Analytics

• Cloud Hosting: Secure data storage and application hosting
• Analytics Services: Anonymous usage statistics and performance monitoring

All third-party services are bound by their own privacy policies and industry-standard security measures.

Contact Information

For questions about this Privacy Policy or our data practices, please contact us:

Compliance

This Privacy Policy is designed to comply with applicable privacy laws, including:

• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• Children's Online Privacy Protection Act (COPPA)
• CAN-SPAM Act
• Telephone Consumer Protection Act (TCPA)